Testimonial videos can be a labor of love, so maybe you’ve decided to skip them on your company website and stick to text testimonials.
Or maybe you’re utilizing video testimonials, but they’re low-quality and not performing like you know they should be.
When done correctly, testimonial videos on your website can be a compelling way to increase organic traffic and sales.
Learn about the power of website testimonial videos and how to successfully create them for your brand.
Yes!
Well-designed websites provide visitors with all the information they need to know about their company — from the products they sell to the services they offer.
When a consumer is new to a company, most are naturally skeptical to complete a purchase or inquire about services. This is where customer testimonials become the bread and butter of completing a sale.
Including customer testimonials on your website:
Absolutely!
Video testimonials not only help build trust and credibility, but they’re also helpful with getting customers to move forward with a purchase or service.
While text-based testimonials are powerful, testimonial videos are authentic. In fact, 2 out of 3 people say they’re more likely to complete a purchase after watching a testimonial video.
Are you in need of high-performing, quality video testimonials for your website? Contact Ridgeline Media Marketing today.
Including video content — like video testimonials — on your website increases your site’s chances of ranking on a search engine.
Google considers a website's text, images, and content when assessing its relevance to a keyword before pulling search results. When your website features all three — and even better, meta tags for your video that includes keywords — you’ll better optimize your ranking in a search.
Many marketers have found that Google prioritizes search results with video content. Why? Because consumers prefer video content to text. And getting a first-page Google result can be difficult, especially when there are between 40-60 billion searches happening on Google in the U.S. each month.
Videos are 53 times more likely to receive an organic first-page ranking than traditional text-based web pages. So how do you get there?
Businesses should aim to keep their bounce rate — the percentage of website visitors who view one page or piece of web content before leaving the site — between 26% and 40%.
Utilizing video marketing — like video testimonials — on your website can help reduce your company’s bounce rate and keep it in the optimal range.
Luckily, consumers love video content. Here are some statistics:
A study with Wyzowl showed 93% of marketers confirm the average time a visitor spends on their website has increased with some kind of video marketing. Another 84% say using video has helped to generate leads.
Testimonial videos are:
And when more than half of consumers use online video for shopping research, Google encourages companies to integrate video marketing to reach more consumers.
Forbes reports that viewers retain 95% of a message when they watch it in a video — compared to 10% when reading it in text. Next time someone is shopping for what you sell, a video can help them remember your brand.
More than 4 billion people worldwide use social media. Just think of all the possibilities you can have for easy video sharing through various social media platforms.
When a customer likes your brand or enjoys a video, they’re more likely to share it. You create the content, and your consumers are doing the marketing and creating brand awareness for you.
We know consumers love video content, and part of the reason why is that it allows for a deeper emotional connection.
When consumers can see a real person leaving a testimonial rather than reading text, they build an emotional bond. This naturally leads to them building trust with your brand.
One study shows the power of an emotional consumer connection with a brand, concluding that customers who are emotionally connected to a brand have a 306% higher lifetime value than customers who are just satisfied.
Building trust in your brand with your consumers and followers is important because it encourages them to:
Video content, like video testimonials, helps to build trust. 72% of consumers say that positive testimonials help them to trust a business more.
So when potential customers can see a real person leaving a real product review, showing how a product works, and giving your brand credibility, they are more likely to complete a purchase. Especially when more than 90% of consumers use testimonials when considering a purchase.
Company messages are helpful. They give consumers an idea about your brand and they help to build an emotional connection.
But, they’re not as effective as testimonial videos.
37% of consumers feel testimonial videos are more authentic than a business pitch, and also more credible.
Social proof is the idea that when we are uncertain about what to do in a situation — like where to turn to purchase a product or service. We assume that trusted people around us have the knowledge to tell us what we should do.
Video testimonials can help create this idea of user social proof. When consumers are looking to purchase something, they need to find a brand that sells what they’re looking for.
How do they know where to go and who to trust?
Testimonial videos by consumers just like them that recommend your product or brand based on their own experiences can help give them the push they need to complete a purchase.
When done correctly, customer testimonial videos can increase your brand’s online presence and increase ROI.
In general, stats show that 89% of video marketers say video content helps them increase ROI when done correctly.
You could go the cheap way and create a powerful video made with a smartphone or simple digital camera. While this would help keep costs low, your video would probably be lacking quality and might not perform well.
You could also invest more into your video marketing strategy and hire professionals, like Ridgeline Media Marketing, to create a powerful and high-quality video that performs well and still helps you increase and protect ROI.
Testimonial videos are powerful for both your brand and your consumers for many reasons. They:
And although seeking out self-made consumer videos can still show your audience what they’re looking for, investing in a video marketing strategy and using professionals is the most profitable way to go.
At Ridgeline Media Marketing, we create high-performing videos that both look cool and make you money.
If you’re wondering if you should include video testimonials on your website, the answer is, ‘yes.’ Contact us today to help.