Your business needs a new video. You think, “I got this!” and quickly start filming with your phone. Then, you take a look at your work and realize, “Uh-oh. Maybe I’m not so great at this.”
Does this sound familiar?
While filming a video in-house might seem easy, many business owners need help figuring out where to begin when creating video content for their brands. Fortunately, video production companies can help with this problem.
Keep reading. In this article, you will learn the pros and cons of hiring an in-house video production company and why going with the pros is always better.
It’s not a simple yes or no answer — it depends.
We’ll cover the pros and cons in the sections below, but there are several reasons why in-house is usually not the best idea. The main reason is that quality video producers typically own reputable video production companies and don't work in-house.
Let’s look at other reasons why you may (or may not) want to hire a video production company.
Using in-house video production means your company has the …
… to create videos.
Using an external video production company is a way of working with a trusted specialist to create videos on your behalf.
Which is best for you? Here are a few pros and cons to help you decide.
Look for a video production company with a good bit of experience.
Industry experience is huge in video production. A company’s experience goes a long way in creating high-quality video content.
With an experienced production company, you will get someone with:
It is easy to tell how a video was shot by its quality.
The images should be …
… and the audio should be clear.
The equipment used to shoot the video determines those components.
A professional piece of equipment will produce a better result than a cheaper, more basic piece.
Although renting a high-quality camera now is easy, some professional equipment isn't as accessible. However, an agency that produces videos has access to a wide range of professional equipment and is well-versed in utilizing it to its full potential for creating stunning visuals.
The production team will bring everything needed to create the best video, including:
The packaging is the first thing you notice in the supermarket when buying snacks. Likewise, video content can act as “packaging” for your brand, attracting consumers.
The right video content aligns with your brand's voice and story, making customers aware of your brand's existence and encouraging them to learn more.
In addition, stunning visuals alone are only helpful when combined with an engaging story.
A compelling story:
Video production agencies are excellent storytellers.
When creating video content for your brand, it is crucial to consider the post-production process. Unfortunately, this last step of video production often takes the longest.
Several working hours are dedicated to this process, including:
Hiring a professional video production agency to create your videos saves you so much post-production time.
Due to their …
… they can quickly complete the post-production process.
Professional videos get the most views, which leads to the most conversions.
Almost everyone who makes a professional video is trying to sell a …
A low-quality video can turn potential customers and prospects off. You need to consider hiring a professional if you lack these qualities.
Ridgeline Media Marketing creates videos that deliver results thanks to the expertise and experience of its team.
Discover our team and our process here, then let us create your next video to boost traffic and sales.
In an organization made up of humans, scheduling conflicts are inevitable, though they can be highly frustrating.
If you hire a reputable and highly recommended production company, you may have to wait for them to find time to work on your project.
When looking at the price list of a professional video production company, you might consider it to be too expensive.
However, even though you might not want to part with the quoted amount, you must consider the unexpected costs that inevitably occur during in-house video production (more on this below).
It’s true. Going in-house with video production will save you some initial costs.
For example, your nephew may be interested in this stuff and has agreed to help, or you may hire a newly out-of-college video producer. In such situations, people often have good intentions, but good intentions do not always translate to good results.
Going in-house may save you money upfront, or often you can even space out your payments via salary, but will the video give you your best ROI?
From set, lights, and communication, an in-house production can be done on your schedule and to your exact specification, But will the quality suffer? Most likely.
Control isn’t always what it’s cracked up to be, but working with a professional production company that partners with you to create a video that matches your vision will almost always be better in the long run.
More often than not, you can't get the …
… if you do not have professional equipment.
Quality depends on finding someone in your team who has basic video-making skills or is willing to up-skill, and the final result tends to be low-fi and no-frills.
After filming is complete, the post-production process begins.
It is a common misconception that editing is the only step in post-production, but it's one step among many. When it comes to video production, post-production is the longest phase.
In post-production, everything you filmed earlier is put together into one coherent piece before being revised and refined until your idealized end product emerges.
Post-production is very tedious and best handled by a professional.
When working with a professional video production company, you can rest knowing that they know exactly what to expect and have contingencies built to ensure nothing unexpected puts a dent in the initial budget.
An amateur (aka someone with good intentions) might not account for the following:
Ridgeline Media Marketing knows video production.
By combining our experience and expertise, we can deliver a product with the desired results.
We focus on:
Are you looking for someone who understands the entire process? That’s us.
There’s nothing we cannot do, including:
Among the video production companies to choose from, Ridgeline Media Marketing should be at the top of your list, if not the only one on the list.