YouTube videos are high-powered marketing tools.
They can boost your SEO, drive traffic, and increase your revenue.
But you may be wondering, “Should I embed YouTube videos on my blog or is it best to link or upload them?
While either option can give results, one may give you a better outcome.
If you’re looking for all the details about the best strategy for putting YouTube videos on your website, keep reading. We discuss the benefits of embedding, linking, and uploading YouTube videos to your blog, so you can make an informed decision for your site.
Absolutely. In fact, we highly recommend it!
Embedding YouTube videos on your blog:
Ridgeline Media Marketing specializes in helping you dominate your market with our proven video strategies. Learn more about our professional, custom videos or schedule your strategy call today.
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The answer depends entirely on your goals.
Let’s take a look at why you might want to use each option to help you decide if you should embed or link YouTube videos on your blog.
When you use an embedded video, you’re borrowing a video from another platform. This means your visitors can watch the video on your website without leaving your page.
For example, you may embed a video hosted on YouTube, but your site visitors can watch it on your webpage.
The goal of embedded videos is to add visual appeal and keep visitors on your website — rather than sending them somewhere else to watch your video.
Linking a video, on the other hand, shares the URL of the video. That means when readers click on the video’s URL link, they’re redirected to the page where the video is hosted.
Linking your videos is a good option if you’re wanting to expose your readers to your other video content. The link makes it easy for your viewers to copy the URL and share it with their network, especially mobile options like chat or email.
When you upload a video to your blog, it will be hosted on the servers of your hosting provider, as opposed to being shared with a large corporation’s video-sharing platform.
Even if you were to find a small video-sharing platform, you would still be dependent on them to keep your videos private, and some people don’t feel comfortable with that option.
You know those pesky ads that seem to pop up left and right?
Since you’re uploading your own personal video, you won’t have to give a second thought to any advertisements.
One of the reasons why it is good to embed videos on your site is that there’s no file size limit for the videos you embed. This means that the videos you share will always be available in the best possible quality, depending on the quality of the internet connection of your site visitors.
Your visitors will be able to select the quality they want to see — from standard to HD to UltraHD (if your video was uploaded in very high resolution). And this will all be available with just one upload, without the need to upload multiple copies of different qualities of video.
Another great thing about embedding videos on your blog is that they can be played on any operating system and in any web browser — regardless of the video format you used to upload your video to the sharing platform.
Since devices use different video recording formats, if you simply use a camera and upload the video to your website, it’s possible that the player you use might not support that particular format. If that’s the case, you’ll need to convert the video using additional software.
Even then, it’s possible that the various browsers may display your videos differently — a problem that can be easily solved by uploading your video to a sharing platform and embedding it on your website.
Embedded videos may encourage your visitors to spend more time on your site — which can help boost your SEO.
Video content is a popular marketing tool, with consumers watching and engaging with videos more than ever before.
When you include video content on your site, the time users spend interacting with your content increases, with people spending on average about 1.4x more time on pages that have video than on those without.
Video embedding frees you from storage and file size restrictions.
Along with site hosting comes a storage limit. That means every time you upload a video, you are taking up space on your server. Multiple videos can potentially take up too much space — meaning if more than one user is trying to view your video at the same time, your site load times could drastically decrease.
File size limitations are also a consideration. Most site hosting platforms have tight restrictions on the video format and file sizes, so you may find yourself having to compress your videos to a point of no use.
Another reason why embedding videos is important is that when you upload videos to your website, they may take ages to load. This affects the page’s load time, meaning your site visitors might experience slow video loading, unexpected pauses, and an overall refusal to play.
Embedding video helps you to maintain your site’s load speed at a steady rate without any negative effects on user experience.
Ready to up your blog’s video marketing game? The professionals at Ridgeline Media Marketing can help you get the results you’re looking for.
At Ridgeline Media Marketing, we create blog videos that help you:
But we don’t just create amazing, one-of-a-kind videos.
We listen to your goals and take the time to study your target audience to ensure the videos we produce are falling into the right hands.
We know what works and we get results.
Contact Ridgeline Media Marketing’s professional team today to learn more and schedule your strategy call.