You’re convinced about the marketing and sales benefits video production can add to your business. But you don’t have the know-how or the personnel in your own company to handle video production for you.
You need to outsource your business’s video production, but you don’t know where to start.
What’s important to look for in a video production company?
How much should it cost?
We’ll answer those questions and more and show you why Ridgeline Media Marketing has both the knowledge and skill to help you use videos optimally in your business.
Of course, looking for a video production company will require a good bit of research on your part. You’ll need to look at video production company websites, read reviews, and ask lots of questions.
But before you start researching what various video production companies have to offer, you need to focus your efforts inward. To find the best video production company, you first need to identify what your business needs.
Before you get knee-deep in video production company websites and interviews, take the time to prepare yourself by doing the following:
In addition to getting to know the video production company, it’s important that they know you as well.
To this end, make sure to prepare a portfolio or brief that describes your company’s:
Once you’ve made some decisions in these areas, you’ll be better equipped and prepared to find the video production company that can supply what you’re looking for.
When looking to hire a video production company, consider the following factors:
If video production is the next step in building your business, Ridgeline Media Marketing exists to produce the results you’re looking for. Whether your goal is to increase traffic or drive sales, we have the marketing knowledge and video expertise to produce a product that will help move your business to the next level.
There’s only so much you can learn about a video production company by perusing their website and watching their videos — though you should do both of those.
When choosing the best video production company, it’s important to look beyond the surface. To really get to know a company, you’ll have to invest some time digging a little deeper. And when you do that digging, here are three things to pay attention to.
If you were looking for a personal trainer, you probably wouldn’t choose one who’s out of shape and eats junk food. You’d want a trainer who practices what he preaches.
The same is true for a video production company. You want to find a company that has good branding for themselves.
A video production company that makes exceptional brand message videos for their clients but has none for themselves doesn’t fully believe in what they’re selling.
When they believe in their own product and services, they’ll be implementing them for their own brand.
We’ve all experienced a work environment with team members that we just don’t gel with. Not only can it be awkward and frustrating, but trying to work with a disconnected team can also be fruitless.
Working on a set with no chemistry can be like that.
Video is a subjective space where portraying emotion and creativity play a massive role. In order for the content to perform at its highest potential, you want to work with a team that:
You also want a video production company that understands marketing and knows how to combine a marketing strategy with effective video creation.
On top of …
… look for a video production company that understands:
… and piecing together content that is optimized to convert.
If the goal of your video content is to solve a problem and generate a result, choose a video production company that understands these marketing aspects.
Ridgeline Media Marketing possesses all of this and more. If you’re looking for a video production company that not only delivers a quality product but also understands the many facets of marketing, we’d love to talk with you. Schedule a strategy session with us today.
In addition to these key characteristics, there are several other practical factors to think about when choosing the best video production company.
When you’re choosing a service provider, it goes without saying that you want to look at the work they’ve done. After all, no one would hire a wedding photographer without looking at the photos they’ve taken for other clients.
When choosing a video production company, looking at their previous work will give you an idea of the quality of work they produce and whether it meets your standards and objectives.
When choosing the best video production company, view their work and ask:
In addition to looking at their portfolio, pay attention to their client list to get an idea of the types of companies they’ve worked with before.
Ridgeline Media Marketing proudly shares our portfolio along with our varied client list. Take a peek at our portfolio here.
Video production can be a lengthy process with loads of details. Communication is the key to knowing what to expect throughout the process.
When meeting with a video production company, ask them to outline their production process, so you’ll know what to expect and whether it’s a process your company can be comfortable with.
Ridgeline Media Marketing’s process falls into four production segments:
We’ll lead you through every step of the process and provide a finished product designed to dominate your market.
We’ve all heard the saying, “You get what you pay for.” And you’ve likely experienced the results of that saying as well. Like the time you bought cheap sunglasses from the dollar store, and they promptly fell apart after the first use.
Everyone wants to save money where we can, but when it comes to video production, getting the cheapest price shouldn’t be the highest priority.
At the same time, you should know what you’ll be getting for your money. So ask clear questions about the quote provided by the video production company and make sure you’re clear on what services that quote covers.
Ridgeline Media Marketing knows video production.
We also know marketing, and with our experience and expertise, we are poised to create a product designed to deliver the results you are looking for.
Our team is focused on:
When making your list of video production companies to choose from, Ridgeline Media Marketing should be at the top of the list — or maybe even the only one on the list.