You’ve heard it over and over again — including videos in your digital marketing strategy is how your company will stay relevant and increase traffic.
But simply pulling out your iPhone and recording hundreds of low-quality, poorly thought-out videos is not the way to go about it.
Instead, take the time to create a digital marketing strategy that thoughtfully includes high-quality videos that will perform for your business.
But how many videos should your company create? We’ll tell you.
Here you’ll learn:
If you’re trying to build your brand, content marketing is a big piece of the puzzle for reaching your target audience. One report revealed that video marketing is a top performer for driving conversions, showing that 93% of study participants believe that video converts the same or better than other types of content.
But using video marketing isn’t exactly new to businesses. Another report shows that 91% of businesses used video as a marketing tool in 2023 — a 30% increase over the last 7 years.
While we know video marketing is crucial in a digital marketing strategy, you might be wondering, “How many videos should my company create?”.
Is there a specific number necessary to create a conversion?
It depends. There isn’t one right answer for this because every company has different messages, budgets, and goals.
But since videos get so much attention, it would probably be smart to include as many videos as feasible in your digital marketing strategy.
If you’re looking to create videos that attract your target audience and increase traffic and conversions, Ridgeline Media Marketing can help. Not only do we create high-quality videos, but we handle the entire process — from marketing strategy to scripting, production, and distribution.
Your company’s budget will play a big role in how many videos your company can create. Typically, a marketing budget ranges from about 5-25% of a company’s total revenue or revenue targets. This will depend on:
Before committing to a video release schedule, consider your finances. And if you can, hire a professional video production company.
Even with a smaller budget, having fewer professional high-quality marketing videos will do more for your business than having more low-quality videos your team attempted to make on its own.
Ridgeline Media Marketing can work with nearly every budget, no matter how big or small. If you have a marketing idea, we can help you bring it to life. Start by scheduling a free strategy session.
Your competition can help drive you, so consider what other companies in your industry are doing.
Are they not doing many videos? Consider creating more to make your company stand out.
Maybe your competitors are utilizing video marketing and they’re having great success. Analyze what they’re doing to be successful. What types of videos are they showing? Where are they showing them? How often are they releasing new video content?
Remember, videos drive traffic and increase conversion. Many companies who use video marketing measure their success through their video metrics:
Do you have a niche business that plans all year long for one specific holiday or time of year?
Maybe your company creates something specifically for Christmas and you want to focus on year-long video marketing that leads up to the holiday season in hopes that video marketing brings in more clients.
Maybe you’re a business that only operates during the summer, but marketing throughout the year keeps you ahead of your competition.
Or maybe your business is open year-round but you hold one big special event every year that you’d like to focus your video marketing on.
Take all of this into consideration when deciding how many videos to create and when to release them.
Quality should come before quantity.
If your budget only allows for a few videos in your marketing strategy, go for it. But ensure that they’re high-quality and professional to get the most bang for your buck. Even if you’re putting out fewer videos than your competitors or than what might be ideal, you want those few videos to perform.
You don’t want to make as many videos as you possibly can on your iPhone if their quality won’t be any good — they won’t add any value to your marketing strategy.
Instead, consider your budget and create as many high-quality videos as you can invest in.
Are you feeling completely stuck on how many videos your company should create, or what types of videos you should include in your marketing strategy?
Ridgeline Media Marketing creates a handful of different videos that you can utilize in your marketing. Consider our recommendations on how often and on which types of videos you should focus on creating.
Social media is an integral part of marketing strategies, with many companies posting at least once a week, or multiple times a week. Some companies utilize marketing on social media only weekly, a few times a month, or just once a month.
Each time you post to your social media, try to include video content wherever possible. You can do this by:
At Ridgeline Media Marketing, we mainly focus on creating videos for Instagram and Facebook, but we can help create videos for whatever social media platform works best with your marketing strategy.
Likely published less often than social media videos are promotional videos. Why is that the case? Promotional videos are often created around specific things happening in your company that you want to get the word out about.
Maybe you’re getting ready to release a new product or service.
Maybe your company is hosting a big fundraiser event.
Or maybe there’s a time of year when your company does well and you want to advertise what’s coming up.
You might create one or two promotional videos to consistently share leading up to your specific event, or you might choose to share the same promotional video twice a week all year ‘round.
Promotional videos and how often you create and share them will be completely dependent on your business and your goals, but one thing is for sure, Ridgeline Media Marketing can help you create them.
Unless your company’s brand message is frequently changing, you won’t need to make many brand message videos. But a brand message video can be a powerful part of a marketing strategy, so we suggest that you don’t skip out on them.
You should create enough of these that you can to keep things fresh while remaining high-quality.
Testimonial videos are crucial for the success of businesses. Consider that 95% of people say testimonial videos help to influence their purchasing decisions and you’re probably more apt to include them in your marketing strategy.
You can include testimonial videos on your business’s landing page or have an entire section dedicated to testimonials. The more often your potential customers see these videos, the better.
Here’s a tip:
Instead of creating dozens of 1-minute testimonial videos, utilize your budget to create fewer 45-minute interviews with a customer discussing a variety of points that you can cut down into many smaller testimonial videos. This will help your marketing budget stretch further.
You should also consider how frequently you can get customers to do testimonials and how you want them structured. In some cases or for some businesses, shorter videos might be more effective while for others, longer testimonial videos that feature a few clients could be ideal.
Our Recommendations of How Many Videos Your Company Should Create
If you need videos for your digital marketing strategy, Ridgeline Media Marketing has got you covered.
Whether you’re looking to create …
… or anything else you can think of, we can help you bring it to life.
Our company is all about creating high-performing videos that make you money. A bonus — they also look pretty cool.
Contact Ridgeline Media Marketing to help with your video marketing strategy today.