Video content on websites has grown significantly over the past few years, with an estimated 3.37 billion consumers taking in video content in 2022.
And while you know that videos can probably increase the overall traffic to your site, you can’t help but wonder, “Do videos increase conversions?”
We’ve got the answer.
Keep reading to learn the best types of videos for increasing conversion rates, plus tips for increasing your conversion rates with video content.
Yes!
Videos can be a great way to increase your conversions.
This is because videos provide a more engaging and interactive experience for viewers — which can help capture their attention and interest.
Videos can also be used to showcase a product or service in a way that is more informative and persuasive than text or images alone.
Plus, videos can help to build trust and establish credibility with potential customers, which can increase their likelihood of purchasing your goods or services.
Product demonstration videos are a great way to boost your company's conversion rates.
They go beyond the traditional photo of your product by giving customers the opportunity to virtually try before they buy.
Product demonstration videos increase conversion rates by:
If you're like many consumers, you want to hear what other people have to say about a product or service before putting your money into it.
Customer testimonial videos add the element of human touch and are the perfect way to:
These videos showcase a real customer presenting a real problem that your product can solve. A potential customer pictures themselves using your product. They view you as the solution they need as they see and hear the value you're bringing to the table — multiplying their likelihood of converting on your landing page.
In fact, research shows that credible customer testimonials increase buying intent by over 92%!
Explainer videos are short online marketing videos used to describe your company's service or product. They give you the opportunity to clearly and effectively convey the value of what you have to offer.
Explainer videos are a great strategy for increasing conversion rates because they:
And if your explainer video can hold their attention long enough to pique their interest, you may convince them to make a purchase.
At Ridgeline Media Marketing, we create videos that help you streamline your processes, increase traffic, and up your conversions.
Schedule your strategy call today!
The purpose of a landing page is to convert your site visitors into leads. And adding a video to your landing page can give you the best chance of doing that.
Most people love visuals, and studies suggest that consumers would rather take in information via video than read a page of text.
So it just makes sense that capitalizing on the strength of videos will increase conversion rates.
We know videos are key in marketing, but if you don’t have the data that lets you know how your videos are performing, you can’t properly optimize them for conversions.
Engagement analytics allow you to do just that by revealing how people engage with your video content. It then provides you with actionable insights, so you can re-evaluate, adapt, and optimize your video content and strategy to help you meet your conversion goals.
Engagement analysis should evaluate your video’s placement on:
It should also take a look at the effectiveness of your content, including your:
A/B testing, also known as bucket testing or split testing, is a common conversion rate optimization method. It compares two versions of your webpage against each other to determine which one performs better.
When utilizing A/B testing, you change one aspect of your website, such as:
You then compare the two versions of your site to see whether this change positively or negatively impacts your conversions. If the change was in your favor, you can then incorporate it into your site.
They’re nearing the end of your amazing video. Now what? Encourage them to follow through with a purchase by including a clickable call to action.
Use power words and first-person action verbs, such as:
Or try CTA phrases like:
Leverage any exclusive offers you may have and create a sense of urgency.
And you can even use A/B testing to experiment with different shapes and colors for your CTA button to find out if they lead to higher conversion rate success.
If you're serious about increasing your website's conversions, Ridgeline Media Marketing can help.
Our team of video experts specializes in helping our clients increase sales and build better relationships with their customers.
We don't just create videos. We carefully study your target audience to ensure your video content is falling into the hands of just the right people.
And we tackle everything from marketing strategy to scripting, production, and distribution.
Contact us today to learn more about how our results-driven videos can take your business to the next level.