Captivate Your Audience With These 8 Corporate Video Ideas

The idea behind corporate videos is to capture the attention of a broader audience to showcase your business. The goal is to build awareness and promote your company so people know exactly who you are and what you do. 

But how exactly do you do this?

Creating a strong brand image can build relationships with customers. Although this may often seem daunting with so much content out there, creating engaging and informative corporate videos can help you share what makes your company unique. 

No matter your industry, you, too, can make captivating videos. Use this guide to understand why you need corporate videos and read about eight creative ideas to get you started.

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Table of Contents

• Why Do You Need a Corporate Video? Know Your Reasons Before You Film 
• 8 Creative Corporate Video Ideas for Any Industry
• Ridgeline Media Marketing: Making Corporate Video Ideas Come to Life

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Businesses need a corporate video for various reasons, which can vary depending on the stage your company is in. 

For example:

• Is your company hiring?
• Are you looking for investors?
• Do you want to put out a branding video?
• Are you getting ready for a product launch?
• Do you want to establish your brand identity or strengthen your reputation?
• Are you looking to grow your SEO reach?
• Do you want more engagement with clients?

These are all great reasons to film a corporate video! 

Creative ideas for corporate videos are endless. Ridgeline Media Marketing is ready to share our expertise and show you why a corporate video is worth the investment. 

We develop the best ideas for corporate videos to showcase your company. Schedule a strategy call today.

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#1: Product and/or Service Overview Video

A product and/or service overview video will target your buyers. Since this is a must-have for any business, it’s number one on our list. 

The main thing is to consider your audience. Put yourself in their shoes to determine which kind of video will captivate them.

For example:

• If you sell athletic gear, the video should be fast-paced, motivational, and exciting. 
• Do you offer a DIY last will and testament? Then this video should be more serious, urgent, and solemn.

96% of marketers say videos help increase user knowledge of their product or service.

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Example of a Product or Service Video

About this video:

• The brand stands out throughout the video, making it easy to remember the name, Glossier.
• The video reminds customers that the goal is always to look and feel your best and to embrace your own beauty.
• The products pop against the colorful backgrounds, while the upbeat music engages viewers.

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#2: Explainer Video

Explainer videos are all the rage. This idea for corporate videos explains to the audience HOW a company — whether through a product or service — can help them. 

These videos address consumer pain points head-on and are usually light and fun.

There are many ways to share information in explainer videos, with the most popular forms being through:

• Hand drawing
• Animation
• Sketching
• Whiteboard writing
• A real-time situation via an overhead camera

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Example of an Explainer Video

About this video:

• This video explains how much easier life would be with their video window.
• It shows what it would look like in your office, the features you would enjoy, and how this immersive product could solve your interoffice human connection issues.   
• The music in the background draws you in and keeps you focused on the content.

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#3: Company Culture Video

Company culture videos are somewhat multipurpose. Many consumers want to buy from companies that create a positive work environment. 

Company culture videos are about creating a brand image and telling the story of who you are as a company.

These types of videos can be used:

• As hiring videos.
• As recruitment videos.
• To attract stakeholders and investors.
• To illustrate the vibe of what it is like working at your company.

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Example of a Company Culture Video

About the video:

• This video highlights what actual employees think. People share their experiences, what they like about where they work, and their goals.
• It outlines the type of person that would best fit on their team.

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#4: Product Teaser Video

Product teaser videos help build excitement and anticipation around new product releases. 

This corporate video idea works incredibly well for companies with a loyal following. The goal is to get a lot of social media shares and engagement to create a buzz before the new products come out.

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Example of a Product Teaser Video

• It draws you in. The movement of the words makes the viewer focus intently on the video to see what it will say. 
• The flashes of images and the beat of the music create excitement as the video shares what to expect on the big day.

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#5: Meet the Team Video

This corporate video idea is another take on the company culture concept. It is a way to showcase the talent and personalities at your company. In addition, meet the team videos help you connect with the community and allow you to build recognition and trust with potential clients. 

Fun meet the team corporate video ideas could include:

• Employee interviews
• Employee profile videos
• Funny outtakes
• Sharing the camaraderie and daily life of the employees

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Example of a Meet the Team Video

About the video:

• The employees share what they like and enjoy about working for Amazon, while also sharing the values of the company. They talk about their opportunities and why they are excited to be part of the company.
• The logo is used for brand recognition, and the video also shows people interacting in their work environment.

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#6: Client Testimonial Video

Client testimonial videos are about creating trust in your brand. They should include real client testimonials and fun clips of clients using the product/service.

You may ask your clients to touch on the following ideas:

• What work was done together, or what product was used?
• How did the product/service impact the client?
• Who would the client recommend this product/service to?

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Example of a Client Testimonial Video

About the video:

• They included closed captions to ensure everything is easy to understand. 
• The logo and company name are visible within the video for brand recognition, and it starts off by letting you know what to expect — what our customers say about us.
• The clients describe how they use the product, why they like it, and how it works.

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#7: Promotional Video

These videos are very sales-driven and often highlight a specific promo. 

The concept behind this corporate video idea is to entice your audience to try whatever is being featured in the video. You want people to feel like they can’t miss out on what you are offering.

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Example of a Promotional Video

About the video:

• From the first moment of the video, you know exactly what you are watching and see the restaurant front, so you will be able to identify it easily. 
• Including the restaurant’s name on the dessert plates creates brand awareness.
• The video shows the desserts, meals, and coffee they serve, inviting people to try various dishes.

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#8: Social Media Videos

Did you know that 66% of consumers believe short-form videos are the most engaging content on social media? 

These videos are designed specifically for a particular social media outlet. The idea isn’t to make a video on YouTube and then post it everywhere. Instead, you create a video that’s tailored to the social media outlet you want to post it on.

For example:

• TikTok prefers entertaining content that is short and sweet.
• Instagram focuses on aesthetically pleasing, edited content. 
• YouTube likes a bit longer content with a lot of variety.
• LinkedIn values strategy and high-quality content with a focus on brand awareness.

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Example of a Social Media Video

About the video:

• This Louis Vuitton Instagram video showcases its clothing and handbags on beautiful models, precisely what you would expect from this brand.
• This video follows suit because it is a high fashion, luxury brand. The colors and lights grab your attention in this short clip.

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A compelling corporate video can help you build: 

• Engagement
• Trust
• Credibility
• Brand loyalty

If you are ready to dominate your industry, let Ridgeline Media Marketing help you grow with proven video strategies.

We include details to help bring your ideas to life, such as captivating music, colorful images, and clear, concise, and practical explanations. 

Investing in professional videos ensures you get the highest quality content and gives you more time to focus on your business.  

Contact Ridgeline Media Marketing today to learn about the cool corporate video ideas we can offer your company.

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